asian, modern, traditional.
gastronomy, delivery service
brand redesign, corporate redesign, packaging design
assorted printed materials, menu and beverage cards, delivery service cards, advertisements and notices, posters, food boxes, vouchers
the chinesischer garten restaurant has been one of the most popular chinese restaurants in the klagenfurt university district and in the city for over 20 years. in 2014, the range was expanded to include sushi and asian specialities, after which delivery service was also added to the programme.
COMMUNICATIVE GOAL & IMPLEMENTATION
tradition combined with modernism. typical chinese elements with stylish typography lend the chinesischer garten restaurant a new, clean-cut look with asian atmospheric elements. the restaurant and delivery service share a uniform corporate advertising strategy for a strong look and easy recognition.